Hotel management software can be utilized to perform important organizational and financial tasks and activities by hotels, resorts, motels, RV parks, condos and others. These functions include reservations, customer relationship management, property and maintenance management, accounting, and employee scheduling.
Hotels look to improve their efficiency and productivity and this has led to the development of hotel management platforms. This type of software is also called Property Management System (PMS) and more comprehensive systems are termed Hotel ERP (Enterprise Resource Planning). Start by checking our leader Oracle Hospitality, and other recommended solutions in this category.
Hotels can use hotel management tools to perform essential operations and processes. So it is important for hotel and other lodging providers to do educated comparisons to select the best hotel management tools for their requirements. However, this can be a tricky task given the scores of quality platforms out there. To help you, we have prepared this buyer’s guide that gives useful pointers on the list of features to look for and the factors to consider in your search for the best hotel management software tools.
The best way to start is by signing up for the free trials or demo offered by leading hotel management software providers. This will give you a chance to test drive each solution’s features at no cost and also do a comparison. You will be able to understand which system is a good fit for your needs. Visit the websites of the following popular hotel management software applications and find out if they offer a free trial: eZee Frontdesk, roomMaster, Hotelogix and MSI CloudPM. These apps have received high rankings in our hotel management software reviews.
The following businesses typically make use of hotel management software tools:
As mentioned earlier, there are two main types of hotel management software which are Property Management System (PMS) and Hotel ERP. What are the differences between the two?
A PMS typically consists of front office software and other best of breed systems. It is a basic app that is good for small hotels but inadequate for the needs of large chains.
Hotel ERP is a comprehensive app from a single vendor. Its benefits include greater automation, seamless utilization of technology, optimized use of resources, deeper visibility into operations, minimized revenue leakages, and higher profits.
Hotel management software should offer robust reporting capabilities and business features such as employee scheduling and accounting. If the system does not offer these features, it should be compatible with your existing software.
Other important features include:
Software as a Service (SaaS) – These systems are flexible and are fast replacing on-premise solutions. The advantages are you can access the software and data anytime, anywhere. You simply need to pay a monthly fee and save the upfront costs of buying a system and maintaining the IT infrastructure.
Market fragmentation – Hotel management software is relatively easy to develop and for this reason many Canadian and European vendors are entering the US market. This competition is good as it provides better quality and lesser costs to users, but the flip side is it makes purchasing decisions trickier for hoteliers.
Mobility – More and more guests are using their smartphones to book hotel rooms. Therefore, hotels need to ensure their website is easy to use and book on mobile devices. Therefore to improve occupancy rates, individual as well as chain hotels need to offer websites that are optimized for mobile search and bookings.
Ineffective marketing effort
Many hotels and chains still follow old-fashioned and ineffective marketing practices which affects their brand recognition, market share, and revenue. The solution is for hotels to use hotel management software to improve ROI and reduce the workload of their employees.
Hotels need to shell out for hardware, software, and maintenance expenses and also need to hire IT specialists to run the infrastructure. However, these costs are unavoidable as a good hotel management software solution is essential to boost efficiency and productivity.
Disparate hospitality management solutions work in a siloed manner. Because of this you cannot access data in real time across systems. Each application’s data can be only be extracted and used separately. The solution is to ensure seamless integration of all the software platforms you use for easy access to data across products.
Post by Alex Hillsberg